An Interview with Samantha

Name: Samantha Fisher

Business: Because I Said So


Family: Boyfriend and daughter (4 years old)

Guilty pleasure: Real Housewives of anything - love some trashy TV




Tell us about how your business dream came to light and how it evolved into reality.


I studied fashion buying and worked in London as a buyer before I had my daughter, so I have always loved clothes and working with suppliers etc. But when I had my daughter and found myself a single mother I gave up my career in fashion to move to the seaside and work for a local charity. While it gave me the flexibility I needed I missed fashion and my daughter!



With the support of my boyfriend I decided to take the jump and start up my business combining my two loves fashion and being a mum. From the moment I got pregnant I found buying clothes an absolute nightmare.

Trying to find fashionable and affordable maternity clothes was impossible, everything seemed frumpy and boring and even after I had my daughter I had to try and find clothes that were flattering and fun but that I could still breastfeed in. And now my daughter is 4 I still want to dress fashionably and have as much fun with my clothes as she does.


I wanted to offer mums like me clothes that bring a smile to their face and make them feel good about themselves.







Starting and running your own business can be tough at times, how did you overcome these wobbles and not throw in the towel/bib?


I am so lucky to have the family that I do, my parents have always been so supportive and really believed in me. Of course there are times I ask myself "Why am I doing this to myself?"Working every evening for very little money coming in. When I have one of those times I look at my daughter, I get so much more time with my daughter now, and I love her so much, she makes everything worth it. And I like that I'm teaching her to persevere and believe in her dreams.



What do you enjoy most about running your own business? Other than VAT returns, share

those tasks that you try to avoid at all costs & how you motivate yourself to get them



I enjoy the flexibility of being able to be with my daughter when she needs me, you can’t

put a price on that in my opinion.

My favourite day to day job is range planning, it’s the most long winded task but I love looking for new products and planning out how they all sitnin a range together.


The worst one for me is by far my accounts. Typing and formatting spread sheets is just so boring. To motivate myself I have the information set up to automatically go into a chart so I can see my progress, always gives me a good jolt to see that line gradually creeping up.



How have you maximised the potential of working with babytodd & beyond and it’s members?


I have made some great connections through babytodd and beyond, not only by exhibiting at the shows and meeting new customers but also networking with the other exhibitors, who have been so supportive and helpful. Suggesting other shows and opportunities that might help my business.



What plans do you have for your personal, family and business growth? How do you

manage to get the balance right?


I want to keep doing as many shows as I can to gain more customers, I’d love to get myself out there in magazines etc to reach a wider audience. I just want mums to know I’m here, that they have an option for fun mum clothes.


Key goal for 2019

Keep growing the business, and do as many shows as I can. And see my daughter off to

school in September.

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