An Interview with Little Poppets & Co.

January 24, 2019

Name: Caroline Pizzey 

Business: Little Poppets & Co.  


Family – Yes, 3 children – Mylo, Rory & Oscar 

Guilty pleasure – Shopping for luxury items  



Tell us about how your business dream came to light and how it evolved into reality. 


My husband and I met whilst working within the nursery industry. Over the years we have accumulated a vast knowledge of the industry and products available to pregnant mums. On falling pregnant with our first son, we knew from personal experience how much hard work and time we had to put into finding and buying a pram, pushchair, carrycot, nursery furniture, car seat or travel system that was right for us, our baby, our home and our car. With this in mind we wanted to make the process easier, so we decided to open our own nursery store with three aims: 

  • To provide our customers with a fantastic range of nursery products 

  • To ensure competitive pricing across every range in our store 

  • To provide a truly personal service 

Once we had made the decision to open a nursery store, we needed a location that would offer us the best chances of success. We spoke with many major manufacturers and on their advice, in 2012, we moved from our home county of Kent to Llandudno, Wales.  After 2 fantastic years in Wales, we made the decision to return to Kent as we wanted to be closer to our families. Luckily for us we found the perfect location, a vacant store on St Johns Hill, Sevenoaks, which is where Little Poppets is to this day. 




Starting and running your own business can be tough at times. How did you overcome these wobbles and not throw in the towel/bib? 


Running your own business can be tough! David and I support each other, when one is down, we pick each other up. We both manage different parts of the business - I manage the online side, whilst David deals with the shop floor and warehouse. As and when we need help, we support each other. Manufacturers also support us, as they are our friends.  




What do you enjoy most about running your own business? Other than VAT returns, share those tasks that you try to avoid at all costs & how you motivate yourself to get them done. 


There are a lot of positives and negatives to running your own business. The positives are obviously selling and launching new products, as well as interacting with customers. Customer service is always at the forefront of everything we do. The negatives are the warehouse, it is a lot of manual labour and constantly trying to keep up with all the orders.  



How have you maximised the potential of working with babytodd and its members? 


The success of the previous babytodd show has made us eager to support the show in March 2019. We are excited to meet all the expectant mums and give our expert advice across all our products and brands.  



What plans do you have for your personal, family and business growth? How do you manage to get the balance right? 


In terms of business growth we aim to keep offering more products to our customers, increase sales, make improvements to our website, hold regular baby events in store and keep posting/sharing across our social media platforms.










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